Advertisements that endorse the idea of infidelity are wrong in my opinion. I think that a big issue in our modern-day society is the fact that divorce has become a very common occurrence. According to Feldstein Family Law Group; the rate of divorce in Canada as of 2013 is 48%, which is almost 50% percent of marriages are ending in divorce. This demonstrates the lack of effort being put into the vows "Until death do us part", and actually working on the problems at hand, instead of giving up on the commitment because it isn't fully satisfying you. The stability of marriage and the monogamy of it has a lot of benefits.
"Being in love has tons of benefits, from elevated self-esteem and renewed energy to a rush of mood-boosting brain chemicals"
-Jessica Padykula
I think that advertisers should not endorse the cheating culture, but rather, target the single audience, and advertise trying new things, or attracting other males or females, with their product. When I see an advertisement that demonstrates that cheating is okay, the ad loses some credibility. To conclude, companies will actually narrow down the audience they are trying to reach by endorsing infidelity, because people will become turned off from the ads as a result.
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