This is an example of an ad that was attempting to reach audience by using humorous imagery to go along with the theme of the headline, but the vulgarity of the image ended up getting the ad banned.
Here's an example of ad that uses funny imagery to promote their products as a brand. A broad audience of people can appreciate this because it's funny, cute, and also communicates the key benefit of the product to its consumers.
I think humour is a great way to communicate with a diverse and broad demographic, so it can be a useful tool when creating an ad campaign. I think that humour should be used tastefully if used in an ad, since vulgarity and violence can turn people off from an ad very quickly, and so the company will lose potential buyers and even worse is that your ad could be banned for it's offending nature. Personally, I get turned off from ads, when they are over sexual or violent, even if they are carried with humour. I think that being clever with wording, and making people laugh by being clever with advertising is the most successful way to reach a broad audience. The mass majority of people in the world like to be entertained and laugh, so humorous ads can be successful as long as the ads don't get off track about the product they are selling.
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