Blog #5 - Infidelity in advertising

Advertisements that endorse the idea of infidelity are wrong in my opinion.  I think that a big issue in our modern-day society is the fact that divorce has become a very common occurrence. According to Feldstein Family Law Group; the rate of divorce in Canada as of 2013 is 48%, which is almost 50% percent of marriages are ending in divorce. This demonstrates the lack of effort being put into the vows "Until death do us part", and actually working on the problems at hand, instead of giving up on the commitment because it isn't fully satisfying you. The stability of marriage and the monogamy of it has a lot of benefits.

"Being in love has tons of benefits, from elevated self-esteem and renewed energy to a rush of mood-boosting brain chemicals"
-Jessica Padykula

I think that advertisers should not endorse the cheating culture, but rather, target the single audience, and advertise trying new things, or attracting other males or females, with their product. When I see an advertisement that demonstrates that cheating is okay, the ad loses some credibility. To conclude, companies will actually narrow down the audience they are trying to reach by endorsing infidelity, because people will become turned off from the ads as a result. 

Blog #4 - Humour in Ads

This is an example of an ad that was attempting to reach audience by using humorous imagery to go along with the theme of the headline, but the vulgarity of the image ended up getting the ad banned. 

Here's an example of ad that uses funny imagery to promote their products as a brand. A broad audience of people can appreciate this because it's funny, cute, and also communicates the key benefit of the product to its consumers. 

I think humour is a great way to communicate with a diverse and broad demographic, so it can be a useful tool when creating an ad campaign. I think that humour should be used tastefully if used in an ad, since vulgarity and violence can turn people off from an ad very quickly, and so the company will lose potential buyers and even worse is that your ad could be banned for it's offending nature. Personally, I get turned off from ads, when they are over sexual or violent, even if they are carried with humour. I think that being clever with wording, and making people laugh by being clever with advertising is the most successful way to reach a broad audience. The mass majority of people in the world like to be entertained and laugh, so humorous ads can be successful as long as the ads don't get off track about the product they are selling.