Sunday, 16 November 2014

Blog #8 - Too Much Advertising?

People have short attention spans, due to the internet and social media sites, that constantly feed you with new information, every few seconds. People have been accustomed to becoming bored very quickly, and want just short bursts of information instead of long explanations to things. For example, on Facebook, depending on the number of friends you have, there will be new news to refresh every few seconds about your Facebook friends and acquaintances. There are copious amounts of advertisements being flashed at us daily, and most of them fly right over our heads, especially if they have the same format as millions of other ads, and so they lose their luster. For example, I will always have ads at the side of my Facebook news feed, and 98% of the time, they will not catch my attention
Like the ad above; it does not interest me in the slightest, and it's because I see these kinds of ads all the time. I think over all, companies could reduce the amount of ads that they put out, as long as the ads that they do have, stand out, and impact their target audience. Putting time, research, and creativity into ads will go a long way.  If companies are putting out basic ads, that follow the same formula as so many other ads, people will not care, especially since modern day society's attention span is so short.

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