Sunday, 30 November 2014
Sunday, 23 November 2014
Blog #9 - Is Advertising Ethical (under 140 characters)
Advertising as a whole tends to not be ethical in our modern society, because people are very gullible, and advertisers take advantage.
Sunday, 16 November 2014
Blog #8 - Too Much Advertising?
People have short attention spans, due to the internet and social media sites, that constantly feed you with new information, every few seconds. People have been accustomed to becoming bored very quickly, and want just short bursts of information instead of long explanations to things. For example, on Facebook, depending on the number of friends you have, there will be new news to refresh every few seconds about your Facebook friends and acquaintances. There are copious amounts of advertisements being flashed at us daily, and most of them fly right over our heads, especially if they have the same format as millions of other ads, and so they lose their luster. For example, I will always have ads at the side of my Facebook news feed, and 98% of the time, they will not catch my attention
Like the ad above; it does not interest me in the slightest, and it's because I see these kinds of ads all the time. I think over all, companies could reduce the amount of ads that they put out, as long as the ads that they do have, stand out, and impact their target audience. Putting time, research, and creativity into ads will go a long way. If companies are putting out basic ads, that follow the same formula as so many other ads, people will not care, especially since modern day society's attention span is so short.
Like the ad above; it does not interest me in the slightest, and it's because I see these kinds of ads all the time. I think over all, companies could reduce the amount of ads that they put out, as long as the ads that they do have, stand out, and impact their target audience. Putting time, research, and creativity into ads will go a long way. If companies are putting out basic ads, that follow the same formula as so many other ads, people will not care, especially since modern day society's attention span is so short.
Sunday, 9 November 2014
Blog #7 - Profanity
Generally, when swear words are used in an ad, it isn't directly displayed, since that would lead to the ad be banned entirely. I think that when an ad decides to use a play on words to get a swear word to form in the mind of the consumer without directly displaying it actually makes it have more impact and linger in the mind of the consumer for a longer period of time. Having said that, I do not think that there needs to be an increased amount of profanity in advertising, because it will just desensitize our society with the increased exposure, and in the end, the ads using this profane language will lose the impact they are trying to get across to the consumers. I do think, however, there are instances where using a bit of profanity actually ends up being a useful tool in advertising, because it can act like a hook, and people will end up repeating the ad to their friends if it has good humour. One great example of this would be the campaign that Franks Red Hot sauce used.
The fact that they used an old lady to swear; without actually cussing on t.v., was funny, and I even found myself saying this line to people I know, because the campaign was funny, and was memorable because of its profane nature. So to conclude, I think that profanity, if used in a clever and funny way, can be a useful tool in advertising, as long as it's not being overdone, and distastefully.
The fact that they used an old lady to swear; without actually cussing on t.v., was funny, and I even found myself saying this line to people I know, because the campaign was funny, and was memorable because of its profane nature. So to conclude, I think that profanity, if used in a clever and funny way, can be a useful tool in advertising, as long as it's not being overdone, and distastefully.
Tuesday, 4 November 2014
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